Professional website cost: what's included?
"I need a professional website" — but what does that actually mean? The word "professional" covers everything from a polished template at 8,000 DKK to a custom-built solution at 100,000 DKK+.
The difference lies in what's included. Here's a breakdown so you know what to expect at each price level.
What does a professional website include?
Regardless of price, a professional website should include at minimum:
- Responsive design — works on mobile, tablet and desktop
- Fast loading — under 3 seconds on mobile
- SEO foundation — title tags, meta descriptions, heading structure, sitemap
- SSL certificate — HTTPS (usually included in hosting)
- Contact option — form, email or phone
- Analytics — Independent Analytics, Plausible, or similar
This is the baseline. Below this, you're paying for a hobby project.
Price levels in practice
5,000-12,000 DKK: Professional template
You get a pre-made template (e.g., Astra, Kadence or Divi) customized with your colors, logo and content.
Typically included:
- 3-5 pages (home, about, services, contact)
- Template customization with your branding
- Basic SEO setup
- Contact form
- 1-2 revision rounds
Not included: Unique design, content writing, advanced features.
12,000-30,000 DKK: Custom design
Here you get a design created specifically for your business and target audience.
Typically included:
- 5-10 pages with custom layout
- UX review and wireframes
- Speed optimization
- SEO setup with keyword research
- Independent Analytics/Plausible and Search Console
- 2-3 revision rounds
- Training in CMS
Not included: Content strategy, advanced integrations, ongoing maintenance.
30,000-80,000 DKK+: Full solution
For businesses where the website is a critical sales channel.
Typically included:
- Complete design and UX process
- Content strategy and copywriting
- Advanced features (booking, webshop, customer portal)
- Integration with CRM, email marketing or ERP
- Performance optimization for Core Web Vitals
- Launch plan and conversion tracking
- Extensive testing and QA
Hidden costs you should know
Many people focus solely on the build price and forget the ongoing expenses:
| Cost | Per year |
|---|---|
| Hosting | 500-3,000 DKK |
| Domain | 100-200 DKK |
| SSL | Often included |
| Plugin licenses | 500-3,000 DKK |
| Maintenance/updates | 3,600-18,000 DKK |
| Content updates | Varies |
Rule of thumb: Expect to pay 15-25% of the build price per year in operating costs.
5 questions to ask before signing
- What exactly is included? Get a complete scope in writing.
- What's NOT included? Ask about content, images, revisions and launch.
- Who owns the website? You should own domain, hosting, code and content.
- What are the ongoing costs? Hosting, licenses, maintenance.
- What happens if I want to switch provider? Avoid vendor lock-in.
Want a transparent quote?
Contact me with a short project description, and I'll get back to you with a clear, non-binding estimate — including what's included and what's not.
