Website price 2026: what to expect
When you need a new website, the first question is almost always: how much will it cost? The answer depends on what the site has to do and how much work goes into it. Here you get my own prices, what pushes the price up and down, and the running costs with sources.
What does a website cost with me?
There is no single market price for a website. Quotes can be far apart because they cover very different amounts of work. That is why I show my own fixed prices instead of an average I cannot document:
| Solution | Price | Includes |
|---|---|---|
| Quick website | From 8,000 DKK | 3-5 pages built with AI, ready in 1-3 working days |
| Starter | 12,000 DKK | Up to 5 pages, responsive design, contact form, basic SEO setup and 1 month of support |
| Complete solution | From 20,000 DKK project price | The whole solution in one place: server, code, AI, operations, payments and email |
All prices exclude VAT. Hosting and domain are not included. You always get a fixed price before I start. See what a website costs, quick website and the complete solution.
If you need booking, payment processing or a CRM integration, the price goes up, because that kind of work touches real data and has to be tested thoroughly.
What has changed in 2026?
- AI tools have reduced development time. Developers use AI for code, image editing and content. That can make standard solutions cheaper to build.
- Higher expectations for speed and mobile. Google's Core Web Vitals are part of how pages are assessed. A slow site costs you customers and visibility.
- More competition among providers. More freelancers and agencies make it harder to judge quality, so it matters more to compare what the quotes actually include.
- Accessibility standards are tightening. The EU accessibility directive sets requirements for public and many private sites from 2025. This affects design choices and therefore the price.
The 4 biggest cost drivers
1. Design complexity
A site based on a standard theme with customisations costs significantly less than a fully custom design. Custom illustrations, animations and unique layouts push the price up.
2. Functionality
A contact form and image gallery are standard. But if you need booking, a membership system, a payment gateway, API integrations or multiple languages, more hours are needed.
3. Content
If you provide your own text, images and video, you save money. If the developer or agency has to write the copy and find the images, those hours come on top. How many depends on the number of pages and on whether the text is written from scratch or just adapted for the web.
4. Who you hire
| Provider | Pros | Cons |
|---|---|---|
| Freelancer | Personal contact, one person to talk to | One person, so ask what happens during illness and holidays |
| Small agency | Broader skills | More steps between you and the person who builds |
| Large agency | Full service, strategy | Usually a higher price and longer processes |
| DIY (Wix, Squarespace) | Cheap to start, you pay the platform a monthly subscription | Limitations, and it takes your time |
Running costs people forget
The price of the website itself is only the start. External prices below were taken from the vendors' own pages on 3 October 2026:
- Hosting: At Simply.com, shared hosting starts at 69.95 DKK per month including VAT on renewal for Basic, which is 839.40 DKK a year, and a .dk domain and SSL are included. See Simply.com's prices (Danish).
- Domain name: A .dk domain costs 72.50 DKK including VAT per year according to Punktum dk (Danish). The registrar can add its own fee.
- SSL certificate: Included with most hosting packages at no extra cost.
- Plugin licences: Only if you use premium versions. Rank Math PRO, for example, costs €95.88 for the first year and €107.88 on renewal, excluding VAT.
- WordPress updates and maintenance: If you do it yourself, it costs your time. With me, operations responsibility starts at 2,500 DKK per month excluding VAT for Micro, with updates, daily backup with a restore test and uptime monitoring. See WordPress operations.
If you run the site yourself on ordinary shared hosting, it can be done for under 1,000 DKK a year plus licences. If someone has to take responsibility, operations is what takes up the budget. Read more in what a website costs per year.
5 tips to get the best value
- Define your requirements upfront. The clearer your brief, the more accurate the quote. Make a list of the features and pages you need.
- Start with what matters most. Build a first version and expand over time. You do not need everything from day one.
- Provide your own content. Good text and images from you save hours on the bill.
- Ask for references. Ask to see similar projects. That says more than a polished portfolio.
- Get a maintenance agreement. Prevention is cheaper than repair. A fixed agreement gives you peace of mind.
Compare quotes on content, not just price
Two quotes with the same amount can cover very different things. Ask whether copy, SEO setup, speed optimisation and support after launch are included, and whether you own the code, the domain and the hosting account afterwards. With me you do, and there is no lock-in.
Sources
All sources were read on 3 October 2026. Prices change, so check the vendor's own page before you buy.
- Simply.com: Hosting packages and prices (Danish): simply.com
- Punktum dk: How much does a .dk domain name cost? (Danish): punktum.dk
- Rank Math: Pricing: rankmath.com
- Mahoje: Prices, what a website costs and WordPress operations
