Tomorrow's visibility starts now
AI Optimisation
ChatGPT, Claude and Perplexity are changing the way people search. I help you become visible in AI answers – not just on Google.
A basic AI optimisation typically costs 4,000–8,000 DKK. See all prices
100M+
use ChatGPT every week
40%
of Gen Z prefer AI search
3x
higher engagement from AI traffic
2026
AI search goes mainstream
Why AI optimisation matters
New search habits
More and more people use ChatGPT and Claude to find information instead of Google.
First-mover advantage
The businesses that optimise first gain a competitive edge as AI search grows.
Better citations
Well-structured content increases the chance that AI cites your website.
What I offer
A joined-up approach to getting your website ready for the AI era
Structured Content
I structure your content so AI assistants can easily find and present relevant answers.
- Clear Q&A structure
- FAQ sections
- Logical hierarchy
- Direct answers
Schema Markup
Structured data that tells AI exactly what your content is about.
- FAQ schema
- Article schema
- Product schema
- LocalBusiness schema
AI-Friendly Writing
Advice on writing content that answers the questions people ask AI.
- Question-focused
- Context-rich text
- Natural language
- Up-to-date information
AI Testing & Analysis
Testing how AI assistants present your business and finding where it can improve.
- ChatGPT test
- Claude test
- Perplexity test
- Gap analysis
My AI optimisation process
01
AI test
I test how AI assistants currently present your business.
02
Gap analysis
I identify what is missing for AI to find and cite you.
03
Implementation
I structure the content and implement schema markup.
04
Verification
I test again and document the improvements.
What my clients say
Quotes translated from Danish.
“[…] Mads is a top professional WordPress developer who sees possibilities instead of limitations. He delivers, he is conscientious, and he stays calm in every situation. […]”
Andreas Stefansen
BetBettie.com
“Mads is good at listening to the client and following their thoughts, goals and wishes for the site, while giving the technical input that is needed. He goes a long way to fit the site to our needs and avoids building unnecessary features. […]”
Frederik Andreas Jørgensen
Solpaneler.eu
Frequently asked questions
What is AI optimisation?
AI optimisation is about structuring your website's content so AI assistants such as ChatGPT, Claude and Perplexity can find, understand and cite it correctly. It is related to SEO but focuses on AI systems rather than traditional search engines.
Does AI optimisation replace SEO?
No, they complement each other. Good AI optimisation builds on good SEO – structured content, a clear hierarchy and relevant answers. Most improvements benefit both channels.
How do I know whether AI cites my website?
You can test it directly by asking ChatGPT or Claude about your business or your services. I help analyse the answers and find where things can improve.
What does AI optimisation cost?
A basic AI optimisation with schema markup and content structuring typically costs 4,000-8,000 DKK. That includes analysis, implementation and testing.
Is it relevant for my business?
If your customers might ask AI about your products or services, it is relevant. That applies especially to knowledge-based businesses, advisers and service businesses.
Ready for a website that works?
Answer two quick questions and see which solution fits you — with a price. No meeting to book.