New website cost: what does it cost?
You need a new website. Maybe it's your first, maybe the old one has become outdated. Either way, the first question is always the same: what does it cost?
The short answer: a new website typically costs between 8,000 and 50,000 DKK, depending on what you need. But the real price depends on much more than just design and coding. Here's the full picture.
The complete cost picture
A website consists of several parts, and each part costs money:
| Cost item | One-time cost | Ongoing (per year) |
|---|---|---|
| Domain (.dk) | — | 100-200 DKK |
| Hosting | — | 500-3,000 DKK |
| Design | 5,000-40,000 DKK | — |
| Development | 5,000-30,000 DKK | — |
| Content (text + images) | 2,000-15,000 DKK | — |
| SEO setup | 2,000-8,000 DKK | — |
| Maintenance | — | 2,000-12,000 DKK |
| Plugin licenses | — | 500-5,000 DKK |
Many people forget about the ongoing costs. A website is not a one-time purchase — it requires hosting, updates, and maintenance every year.
Price ranges by business type
Sole trader / startup
- Budget: 8,000-15,000 DKK
- Typical content: 5 pages (homepage, services, about, contact, blog)
- Design: Customized template
- Included: Responsive design, contact form, basic SEO
Small/medium business (SMB)
- Budget: 15,000-35,000 DKK
- Typical content: 8-15 pages with unique layouts
- Design: Custom-built for the company's brand
- Included: SEO optimization, Independent Analytics/Plausible, speed optimization, content consulting
Larger company
- Budget: 35,000-80,000+ DKK
- Typical content: 15-30+ pages, possibly multilingual
- Design: Complete branding package
- Included: Advanced functionality, integrations, training, service agreement
What should you budget for year 1?
Many focus only on the one-time price and forget operational costs. Here's a realistic year 1 budget:
Example: SMB with professional website
- One-time (design + development + content): 22,000 DKK
- Domain: 150 DKK
- Hosting: 1,200 DKK
- Maintenance (12 months): 6,000 DKK
- Plugin licenses: 2,000 DKK
- Total year 1: approx. 31,350 DKK
- Ongoing from year 2: approx. 9,350 DKK/year
These are realistic numbers for a professional WordPress site. Cheaper solutions exist, but the compromises are noticeable.
DIY vs. freelancer vs. agency
| DIY (Wix/Squarespace) | Freelancer | Agency | |
|---|---|---|---|
| One-time cost | 0-2,000 DKK | 8,000-35,000 DKK | 30,000-100,000+ DKK |
| Monthly operations | 100-300 DKK | 200-1,000 DKK | 500-5,000 DKK |
| Your time investment | 20-60 hours | 5-10 hours | 3-5 hours |
| Design quality | Limited | Professional | Premium |
| Scalability | Low | High (WordPress) | High |
| Suitable for | Hobbyists, simple sites | Most businesses | Large companies |
DIY solutions are cheap but cost time — and the result reflects that. For a business that wants to be taken seriously, a professional solution is almost always worth the money.
What to prioritize on a limited budget
If you can't afford everything at once, prioritize in this order:
- Mobile-friendly design — Over 60% of your visitors are on mobile. A site that doesn't work on phones loses customers.
- Speed — A slow site kills conversions and hurts your SEO.
- Clear CTAs — Visitors should be able to see what you offer and what to do within 5 seconds.
- Basic SEO — Meta titles, descriptions, and a site structure Google can understand.
Everything else — animations, video, advanced functionality — can come later when you have the budget and traffic to justify it.
Want to know what your new site costs?
Send me a message with a short description of your business and your needs. You'll get a non-binding price estimate within 24 hours.
