Website with Web Shop: What Does It Cost in 2026?
A web shop is more than a website. It is a sales channel that needs payment processing, inventory management, a product catalogue and shipping. This significantly affects the price compared to a standard website.
This guide gives you a realistic picture of what a website with web shop costs, which solutions exist, and what you should budget for. External prices were taken from the vendors' own pages on 3 October 2026, and the sources are listed at the end.
Price Overview: Website with Web Shop
There is no single market price I can document, because web shop quotes cover very different amounts of work. Here is what each solution costs to get started and to run:
| Solution | Getting started | Running costs | Best for |
|---|---|---|---|
| WooCommerce | The plugin is free. With me, a basic shop from 20,000 DKK | Hosting, domain, payment fees and any plugin licences | Shops that want full ownership and control |
| Shopify | You can set it up yourself, or pay someone to do it | From 189 DKK/month excl. VAT (Basic, billed yearly) plus payment fees | Quick launch without your own hosting |
| Magento/Adobe Commerce | A large development project | Hosting and development on an ongoing basis | Large businesses with complex needs |
| Custom development | Priced per project | Varies | Unique needs |
My price excludes VAT. See WooCommerce and all my prices.
WooCommerce: The Popular WordPress Solution
WooCommerce is free and open source. It's a plugin for WordPress that turns your website into a complete web shop.
What WooCommerce Costs
The plugin itself: Free
But you'll pay for:
| Component | Price |
|---|---|
| Hosting | Simply.com from 69.95 DKK/month incl. VAT on renewal (Basic). A larger shop needs more capacity |
| WordPress theme with shop | Many are free. Premium themes require a licence |
| Payment gateway (Stripe) | 1.5% + 1.80 DKK per payment with standard European cards |
| SSL certificate | Included with most hosting packages |
| Plugins for shipping, invoicing | Depends on which ones you need. Many premium plugins renew every year |
| Domain | 72.50 DKK/year incl. VAT for a .dk domain |
Stripe charges more for premium cards (2.8% + 1.80 DKK), UK cards (2.5% + 1.80 DKK) and international cards (3.15% + 1.80 DKK).
Advantages of WooCommerce
- Full ownership of your shop and data
- No platform fee per sale (only the payment provider's fee)
- No fixed limit on the number of products
- Thousands of plugins and extensions
- Complete control over design and functionality
Disadvantages
- Requires technical knowledge or a developer
- Hosting and maintenance is your responsibility
- Can become slow with many plugins
Shopify: The Easy Solution
Shopify is a hosted platform. Hosting, security and updates are included in the subscription.
Shopify Pricing in Denmark
| Plan | Price/month, billed yearly | Price/month, billed monthly | Online card fee with Shopify Payments | Extra fee with a third-party payment provider |
|---|---|---|---|---|
| Basic | 189 DKK | 249 DKK | 1.9% + 1.80 DKK | 2% |
| Grow | 499 DKK | 660 DKK | 1.8% + 1.80 DKK | 1% |
| Advanced | 2,150 DKK | 2,870 DKK | 1.6% + 1.80 DKK | 0.6% |
Shopify's prices exclude VAT. Paid apps and themes come on top.
What Affects the Price?
1. Number of Products
- A small catalogue: Simple setup, low price
- Hundreds of products: Requires better hosting and navigation
- Large catalogues: Require advanced search, filtering and performance optimisation
2. Product Type
- Simple products (one size, one price) are the cheapest
- Variable products (sizes, colours, variants) are more complex
- Digital products (downloads, licences) require licence management
- Subscriptions require a subscription plugin
3. Integrations
Each integration increases the price:
- Accounting system
- Inventory management
- CRM system
- Shipping providers
- Payment solutions
- Email marketing
What a Web Shop Costs with Me
A basic WooCommerce web shop starts at 20,000 DKK excluding VAT. Integrations with accounting, stock or shipping, product variants and customisation push the price up. I always give a fixed quote once I understand your needs.
On top of that come the running costs in your own name: hosting, domain, payment fees and any plugin licences. If you want me to keep the shop updated and secure, operations responsibility starts at 2,500 DKK per month excluding VAT. See WordPress operations.
Web Shop vs. Marketplace
Before investing in a web shop, consider whether a marketplace is better for you:
| Own Web Shop | Marketplace (Etsy, Amazon) | |
|---|---|---|
| Startup | Higher | Low/free |
| Control | Full | Limited |
| Branding | Your own brand | Platform's brand |
| Fees | Lower long-term | Higher per sale |
| SEO | Build your own authority | Platform's SEO |
Recommendation: Start on a marketplace to validate your products, and invest in your own web shop when you have stable sales.
Conclusion
The price of a website with web shop depends on the number of products, product types and integrations. With me, a WooCommerce shop starts at 20,000 DKK excluding VAT. For most businesses, WooCommerce is the best balance between price, flexibility and ownership.
Sources
All sources were read on 3 October 2026. Prices change, so check the vendor's own page before you buy.
- Shopify: Pricing in Denmark (Danish): shopify.com
- Stripe: Pricing in Denmark: stripe.com
- Simply.com: Hosting packages and prices (Danish): simply.com
- Punktum dk: How much does a .dk domain name cost? (Danish): punktum.dk
- Mahoje: Prices, WooCommerce and WordPress operations
