Website with Web Shop: What Does It Cost in 2026?
A web shop is more than just a website — it's a complete sales channel that requires payment processing, inventory management, product catalog, and shipping. This significantly affects the price compared to a standard website.
This guide gives you a realistic picture of what a website with web shop costs, which solutions exist, and what you should budget for.
What you'll learn
- What a web shop actually costs in 2026
- Comparison of WooCommerce, Shopify and others
- Hidden costs of e-commerce
- What affects the price most
- Budget examples for small and large shops
Price Overview: Website with Web Shop
| Solution | Startup | Monthly Operations | Best for |
|---|---|---|---|
| WooCommerce (template) | €700-2,000 | €30-100 | Small shops (under 100 products) |
| WooCommerce (custom) | €3,000-10,000 | €70-250 | Medium-sized shops |
| Shopify | €0-700 | €30-250 | Beginners, quick launch |
| Magento/Adobe Commerce | €15,000+ | €250-1,500 | Large businesses |
| Custom development | €20,000+ | Varies | Unique needs |
WooCommerce: The Popular WordPress Solution
WooCommerce is free open source and powers over 25% of all web shops globally. It's a plugin for WordPress that transforms your website into a complete web shop.
What WooCommerce Costs
The plugin itself: Free
But you'll pay for:
| Component | Price |
|---|---|
| Hosting (WooCommerce-optimized) | €15-70/mo |
| WordPress theme with shop | €0-200 (one-time) |
| Payment gateway (Stripe/PayPal) | 1.4-2.9% + possible monthly fee |
| SSL certificate | €0 (free via Let's Encrypt) |
| Essential plugins | €70-700/yr |
| Domain | €10-20/yr |
Advantages of WooCommerce
- Full ownership of your shop and data
- No transaction fees (beyond payment gateway)
- Unlimited products
- Thousands of plugins and extensions
- Complete control over design and functionality
Disadvantages
- Requires technical knowledge or a developer
- Hosting and maintenance is your responsibility
- Can become slow with many plugins
Shopify: The Easy Solution
Shopify is a hosted platform — everything is included in one subscription.
Shopify Pricing
| Plan | Price/mo | Transaction Fee |
|---|---|---|
| Basic | ~€33 | 2.9% + €0.30 |
| Shopify | ~€92 | 2.6% + €0.30 |
| Advanced | ~€384 | 2.4% + €0.30 |
What Affects the Price?
1. Number of Products
- Under 50 products: Simple setup, low price
- 50-500 products: Requires better hosting and navigation
- Over 500 products: Requires advanced search, filtering, and performance optimization
2. Product Type
- Simple products (one size, one price) = Cheapest
- Variable products (sizes, colors, variants) = More complex
- Digital products (downloads, licenses) = Requires license management
- Subscriptions = Requires subscription plugin
3. Integrations
Each integration increases the price:
- Accounting system
- Inventory management
- CRM system
- Shipping providers
- Payment solutions
- Email marketing
Budget Examples
Example 1: Small Web Shop
Jewelry designer with 30 products:
| Item | Price |
|---|---|
| WooCommerce setup with theme | €1,100 |
| Payment gateway | €0 startup |
| Hosting (1 year) | €240 |
| SSL + domain | €15 |
| Total year 1 | ~€1,400 |
| Ongoing per month | ~€25 |
Example 2: Medium Web Shop
Clothing store with 300 products and variants:
| Item | Price |
|---|---|
| WooCommerce custom design | €4,700 |
| Product photography | €1,300 |
| Integrations (accounting + shipping) | €1,100 |
| Hosting (1 year) | €640 |
| Plugins and licenses | €400 |
| Total year 1 | ~€8,000 |
| Ongoing per month | ~€100 |
Web Shop vs. Marketplace
Before investing in a web shop, consider whether a marketplace is better for you:
| Own Web Shop | Marketplace (Etsy, Amazon) | |
|---|---|---|
| Startup | Higher | Low/free |
| Control | Full | Limited |
| Branding | Your own brand | Platform's brand |
| Fees | Lower long-term | Higher per sale |
| SEO | Build your own authority | Platform's SEO |
Recommendation: Start on a marketplace to validate your products, and invest in your own web shop when you have stable sales.
Conclusion
A website with web shop is an investment that varies from €1,400 to €20,000+ depending on complexity. For most businesses, WooCommerce is the best balance between price, flexibility, and ownership.
Want a quote?
Contact me for a no-obligation quote on a WooCommerce web shop tailored to your needs. I help with everything from setup to launch.
