Buying a Website: What Does It Cost and What Should You Consider?
Buying a website is one of the most important investments for your business. But prices vary wildly — from 0 DKK for a DIY site to 200,000+ DKK for a custom solution. How do you figure out what's right for you?
This guide helps you understand what a website costs, what affects the price, and what to look for when choosing a provider.
What Does a Website Cost in 2026?
Price Overview
| Type | Price | Best for |
|---|---|---|
| DIY (Wix, Squarespace) | 0-200 DKK/mo | Hobby, personal blog |
| WordPress with template | 3,000-15,000 DKK | Startups, small businesses |
| Custom WordPress | 15,000-50,000 DKK | Established businesses |
| Web shop (WooCommerce) | 20,000-80,000 DKK | Online stores |
| Larger business site | 50,000-200,000+ DKK | Complex needs |
The 3 Ways to Get a Website
1. Do-It-Yourself (DIY)
Platforms: Wix, Squarespace, WordPress.com
Pros:
- Lowest startup cost
- Full control
- Can be done in a weekend
Cons:
- Your time has value too
- Limited functionality
- Often looks "homemade"
- Worse SEO than professional solutions
2. Freelancer or Small Agency
Typical price: 10,000-50,000 DKK
Pros:
- Professional result
- Personal contact and fast communication
- Flexible approach
- Often better price than large agencies
Cons:
- May depend on one person
- Varying quality — choose carefully
3. Large Agency
Typical price: 50,000-200,000+ DKK
Pros:
- Full service (strategy, design, development, copy)
- Large team with specialists
- Can handle complex projects
Cons:
- High price (you pay for overhead)
- Slower processes
- You're often a small project for them
What Affects the Price?
1. Number of Pages
A simple 5-page website (Home, About, Services, Blog, Contact) costs far less than a site with 30+ pages.
2. Design Level
- Template-based: 3,000-10,000 DKK — Uses an existing theme that's customized
- Semi-custom: 10,000-30,000 DKK — Custom design based on a framework
- Fully custom design: 25,000-80,000 DKK — Unique design from scratch
3. Functionality
Each extra feature increases the price:
- Booking system
- Web shop / payment solution
- Member area
- Multi-language
- CRM, accounting integrations
- Customer portal
4. Content
Should the provider also produce text, images, and video? Content production can easily make up 20-40% of the total budget.
5. SEO
Basic SEO setup should be included. But a proper SEO strategy with keyword analysis, content plan, and ongoing optimization is an additional investment.
Hidden Costs You Need to Know
Ongoing Costs
Beyond the website itself, there are ongoing expenses:
| Cost | Typical Price | Frequency |
|---|---|---|
| Hosting | 50-500 DKK/mo | Monthly |
| Domain name (.dk) | 50-100 DKK/yr | Annually |
| SSL certificate | 0-500 DKK/yr | Annually (often free) |
| Email hosting | 25-100 DKK/mo per user | Monthly |
| Plugin licenses | 500-3,000 DKK/yr | Annually |
| Maintenance | 500-2,000 DKK/mo | Monthly |
Future Changes
What does it cost to make changes after launch? Agree on hourly rates or a change package upfront.
How to Choose the Right Provider
1. Review portfolio
Ask for examples of similar projects. Is the quality at the level you want?
2. Check references
Call 2-3 previous clients. Were they satisfied? Did the provider meet the timeline and budget?
3. Understand what's included
Get a detailed specification. What's included and what costs extra?
4. Agree on maintenance
Who maintains the site after launch? What does it cost?
5. Ask about ownership
Do you own the domain, hosting account, and code? Can you take the site with you if you switch providers?
Conclusion
Buying a website is an investment — not an expense. The right website attracts customers, builds trust, and generates revenue. The wrong one is a waste of money.
Start here:
- Define your budget and needs
- Research 2-3 providers
- Ask for detailed quotes with specifications
- Choose quality and long-term value over the lowest price
