7 articlesBack to blog
Most business websites don't fail because of design — they fail on messaging, action, and trust. Here are the 3 things you need to fix first.
March 24, 2026 · 6 min read
Most businesses have no idea if their website pays for itself. Here's a simple ROI model — with examples for leads, e-commerce and booking.
March 17, 2026 · 6 min read
Is it time for a website redesign? Here are 8 concrete signs that your website needs an update — and what you should do about it.
November 26, 2025 · 5 min read
Learn how to write sales copy for your website that convinces visitors and converts them into customers. Formulas, examples and concrete tips.
October 25, 2025 · 5 min read
What characterizes a good website? See 10 concrete elements that make websites effective — with examples and tips you can use today.
August 7, 2025 · 4 min read
Learn how to evaluate your website on speed, SEO, mobile friendliness, content and conversion. Free tools and checklist for website assessment.
July 23, 2025 · 6 min read
Learn about the four customer types and emotional customer types, and see how to tailor your website to speak to each type of customer.
July 12, 2025 · 5 min read