Get a website built: how to get started
Getting a website built can seem overwhelming, but the process is actually quite straightforward when you follow a clear plan. Here are the steps from idea to finished site.
Step 1: Define your goals and audience
Before contacting anyone, you need to know:
- What should the site achieve? Generate leads, sell products, inform, or build brand?
- Who is your audience? Consumers, businesses, or both?
- What should visitors do? Call, fill out a form, buy, book?
The clearer you are on these points, the better result you'll get — and the more precise a quote a web designer can give you.
Step 2: Choose the right solution
There are several paths to a website. The right one depends on your budget and needs:
| Solution | Price | Pros | Cons |
|---|---|---|---|
| DIY (Wix, Squarespace) | 100-300 DKK/mo | Cheap, quick to start | Limited, looks generic |
| WordPress + freelancer | 8,000-30,000 DKK | Flexible, scalable | Requires maintenance |
| WordPress + agency | 25,000-80,000 DKK+ | Full package with strategy | More expensive, longer process |
| Custom development | 50,000 DKK+ | Complete freedom | Expensive, slow |
For most small businesses, WordPress with a freelancer is the best compromise between price, quality, and flexibility.
Step 3: Prepare your content
The most important thing you can do to keep the process moving (and costs down) is to prepare your content:
- Text: Descriptions of your business, services, and products
- Images: Professional photos of your work, team, or premises
- Logo: In high resolution (preferably SVG or PNG)
- Contact information: Address, phone, email, company number
- Social media: Links to your profiles
If you're missing copy, your web designer can often help — but it costs extra.
Step 4: Find the right web designer
Look for:
- Relevant portfolio — have they built sites similar to what you need?
- Clear process — can they explain how the collaboration works?
- Technical understanding — do they understand SEO, speed, and mobile-friendliness?
- References — can they connect you with previous clients?
Avoid designers who can't show live results or who promise everything at an unrealistically low price.
Step 5: The collaboration — what to expect
A typical process with a professional freelancer:
- Initial conversation (free) — you describe your project, designer evaluates scope
- Quote — written description of what's included, price, and timeline
- Design/wireframe — you see the structure and layout before it's built
- Feedback — you provide corrections and input (typically 2-3 rounds)
- Development — the design is built as a functional website
- Testing and launch — everything is tested on mobile, tablet, and desktop
- Handover — you receive login credentials, training, and documentation
Step 6: Launch and beyond
A website is never "finished." After launch, you need to:
- Update content regularly (blog, news, prices)
- Keep WordPress updated (security and plugins)
- Monitor performance (speed and uptime)
- Follow up on SEO (keywords, Google Search Console)
A service agreement handles the technical side so you can focus on your business.
Ready to get started?
Contact me for a non-binding conversation about your project. I'll get back to you within 24 hours with a concrete proposal.
